Planning for retirement requires structuring your time, purpose, and social connections long before you stop working. CJ Norman and Katy Norman sit down with certified professional retirement coach Matt Gustafson on Episode 14 of Key Conversations to examine the personal, emotional, and lifestyle transitions that come with leaving the workforce. While financial advisors handle the money, non-financial planning prepares individuals and couples for the reality of day-to-day life after their careers end.
| Episode | Key Conversations, Episode 14 |
|---|---|
| Hosts | CJ Norman and Katy Norman, Norman Homes |
| Guest | Matt Gustafson, Certified Professional Retirement Coach and Founder of MBG Coaching LLC |
| Released | April 22, 2026 |
Key Takeaways
- Retirement frees up roughly 60 hours of unstructured time each week that must be filled intentionally.
- The average retiree watches 48 hours of television per week when they lack a clear daily schedule.
- Social isolation poses severe health risks, making proactive outreach necessary once workplace proximity disappears.
- Couples often hold conflicting assumptions about travel, family time, and volunteering that require early alignment.
- A curious list serves as a pre-bucket list to test new interests, volunteer roles, and hobbies before leaving work.
What Does a Non-Financial Retirement Coach Do?
A non-financial retirement coach helps individuals design their daily routine, protect their physical health, and build personal purpose outside of a career. Financial planners make sure clients have enough money to retire, but they rarely address what happens once a worker crosses that finish line. Coaches provide structured assessments, quizzes, and exercises to uncover how a client wants to spend the next 20 to 40 years of life.
Many professionals experience an abrupt loss of identity the day they step away from work. CJ Norman notes that professionals who spent decades answering critical questions and managing teams often struggle when that status disappears overnight. A coach works alongside clients to identify alternative avenues for growth, such as mentoring, community board leadership, or volunteer service, well before the final day on the job.
When Should You Start Planning for Retirement Life?
The ideal window to plan the non-financial side of retirement is one to five years prior to your planned retirement date. Starting a few years early gives people time to test routines, experiment with potential hobbies, and adjust expectations with family members. While some clients begin thinking about life transitions up to a decade in advance, regular re-evaluation ensures the plan remains realistic as personal circumstances change.
People already in retirement also hire coaches when life outside the workplace fails to deliver the fulfillment they expected. CJ Norman and Katy Norman frequently see this milestone when assisting clients who are downsizing in the western Minneapolis suburbs. When individuals move out of a large family home without a clear lifestyle plan, unexpected boredom can set in quickly.
How to Fill 60 Hours of Free Time Each Week
Fill free retirement hours by deliberately scheduling structured activities rather than defaulting to passive entertainment. The average retiree watches 48 hours of television every week, effectively replacing a full-time job and daily commute with screen time. Without a plan for the roughly 60 hours vacated by work and commuting, retirees easily fall into sedentary habits that erode mental and physical health.
Structuring this time requires trial and error with meaningful commitments. Volunteering at a local food shelf, participating in church projects, or helping community organizations provides regular accountability. Katy Norman points out that healthy retirement routines require the same self-discipline professionals use during their careers, ensuring every week contains physical activity, intellectual engagement, and scheduled obligations.
Why Social Connections Fade in Retirement
Social connections fade after retirement because workplace friendships rely heavily on daily proximity rather than shared effort outside the office. Former colleagues remain busy with their own workloads, families, and new team members, meaning they rarely reach out to retirees on their own. Retirees must accept responsibility for putting dates on the calendar, hosting dinners, and initiating phone calls.
Studies indicate that prolonged loneliness carries health risks comparable to smoking. CJ Norman emphasizes that leaving the natural social ecosystem of an office requires deliberate community building. Whether through neighborhood gatherings, joining local clubs, or remaining active in community networks, retirees must intentionally curate their social circles to avoid isolation.
How Couples Align Differing Retirement Expectations
Couples align their retirement expectations by discussing specific schedules for travel, family commitments, and independent hobbies before either partner leaves their job. It is common for one spouse to envision spending 90 percent of their free time visiting grandchildren, while the other anticipates extended international trips or independent leisure. Unspoken assumptions create friction if partners expect to duplicate each other's schedules.
Successful couples give each other permission to experience different styles of retirement. One partner may choose five weekly volunteer commitments while the other prefers watching sports and exercising at home. Katy Norman notes that navigating these lifestyle decisions parallels the discussions required during life changes and real estate transitions, where clear communication prevents tension.
What Is a Curious List and How Does It Work?
A curious list is a working inventory of subjects, skills, and activities that intrigue you enough to explore before and during retirement. Unlike a traditional bucket list filled with expensive one-time travel goals, a curious list tracks day-to-day pursuits like learning an instrument, testing a new sport, or joining a local historical society. Keeping the list visible on a refrigerator encourages couples to pick an activity whenever a free weekend arrives.
Partners benefit from creating both an individual curious list and a shared joint list. As tastes evolve over decades of raising children and working, past interests like snowmobiling or high-risk sports might give way to lower-impact activities. Tracking shared interests allows couples to maintain shared quality time while preserving space for personal growth.
Maintaining Health and Staying Active During Minnesota Winters
Maintaining health in retirement requires scheduled daily movement, strength training, and clear strategies to counter sedentary habits during cold Minnesota winters. When daily commutes and walking through office parking lots stop, incidental exercise drops drastically. Sitting on the couch all day combined with continuous grazing in the kitchen quickly undermines physical vitality.
Minnesota winters present an added obstacle when sub-zero temperatures discourage outdoor walking. Retirees should take advantage of indoor community center walking tracks, home fitness equipment, or Silver Sneakers memberships available at age 65. Building an exercise routine with an accountability partner keeps individuals active throughout November, December, January, and February.
How Housing and Real Estate Support Retirement Goals
Housing choices should support your retirement lifestyle by eliminating unnecessary maintenance and matching your mobility needs. Many empty nesters find that large multi-story houses with substantial yard care and steep staircases demand too much energy as knees and joints age. Transitioning to single-level living or a lower-maintenance property gives retirees the flexibility to travel and enjoy their time without home upkeep burdens.
Planning a move early prevents homeowners from being forced into rushed moves due to health changes later. CJ Norman and Katy Norman assist clients through the Twin Cities home selling process and explain the advantages outlined in their guide on why sellers choose CJ Norman and Katy Norman. Aligning your housing with your lifestyle goals makes the transition into retirement smooth and sustainable.
Watch this episode on YouTube, learn more about Matt Gustafson's team, or browse every episode of Key Conversations. More from the hosts lives at cjnorman.com and katynorman.com.
