Key Conversations is a weekly Twin Cities real estate podcast hosted by CJ Norman and Katy Norman that covers the practical decisions buyers and sellers face, from financing and inspections to pricing and what is happening in the market right now.

What is Key Conversations about?

Key Conversations is about the decisions that change real outcomes in a Twin Cities move, explained without fluff. Episodes cover buying, selling, financing, inspections and what is actually being seen in the market, grounded in real transactions rather than theory.

The show is built around Minneapolis, St. Paul and the surrounding suburbs, with examples tied to local deal dynamics. For first-time buyers, it breaks down steps, timelines and common decision points, with a focus on what to do first so buyers do not lose leverage. For sellers, it covers preparation, pricing strategy and how to position a home to earn strong terms. Financing episodes look at pre-approval strength, lender selection and how loan terms change offer competitiveness.

Who hosts the show, and who are the guests?

CJ Norman and Katy Norman, two Twin Cities Realtors who work with buyers and sellers across Minnesota, host the show. The first few episodes feature only the hosts to set the tone and the no-fluff format.

Later episodes bring on guest experts from lending, inspections, investing, design and other real estate specialties, chosen for clear answers without jargon. Episode 1, "Meet CJ Norman & Katy Norman of Norman Homes," sets the baseline for the show: direct, practical and built around real outcomes. Their introduction page covers more of their background, and Key Conversations sits alongside their other media appearances on No Contingencies, Twin City Tales and American Dream TV.

Where can you watch or subscribe?

You can watch and subscribe to Key Conversations on the Norman Homes YouTube channel, where new episodes are released weekly. The newest episode is embedded at the top of this page, and every episode is listed below.

Subscribing on YouTube is the simplest way to follow each new episode and to share one with someone in the middle of a move. Listeners who want written versions of the topics the show covers can start with the home buying process, the home selling process and the debt-to-income guide, which follow the same practical, local approach and answer the questions Twin Cities buyers and sellers ask most often.

Episodes

  1. Episode 39Moving to Mound, Minnesota? 12 Real AnswersCJ Norman and Katy Norman answer the questions people actually search about Mound and Lake Minnetonka, from what to look for in a waterfront home to property taxes, downsizing and what new construction on the water costs.Read & watch →
  2. Episode 38Renovate or Add On? with Nate MielkeNate Mielke of Skapar Design Build explains how homeowners decide between remodeling the space they have and adding on, using a Rosemount addition and a Golden Valley layout rework.Read & watch →
  3. Episode 37Sell, Buy, or Wait This Fall?CJ Norman and Katy Norman explain which sellers should list in the fall, which should wait for spring, and the prep work spring sellers can start now.Read & watch →
  4. Episode 36Downsizing Without Regret with Caitlin RogersCaitlin Rogers of Good Move Downsizing talks about separating sentimental value from market value and taking a downsizing move one decision at a time.Read & watch →
  5. Episode 35Home Seller Dilemmas: What Would You Do?Common seller dilemmas, from countering an offer to 30 days without showings, and how condition, timing and comparable sales shape each answer.Read & watch →
  6. Episode 34Can You Trust Real Estate Advice Online?CJ Norman and Katy Norman react to popular real estate videos and explain how that advice holds up in the west suburbs of Minneapolis.Read & watch →
  7. Episode 33Running a 275-Agent Brokerage with Liz ReinLiz Rein, COO of Pemberton Real Estate, shares what it takes to run a brokerage of 275 agents and how she moved from litigation law into operations.Read & watch →
  8. Episode 32Where Do You Start When Buying a Home?The first steps to take before touring homes, starting with your financial picture, even if you are not ready to call a Realtor or lender yet.Read & watch →
  9. Episode 31Cash Offer vs. Fix & List: We Ran the NumbersA real retiring-seller decision: take a cash offer, list the home as-is, or fix it up first, with the numbers on all three options.Read & watch →
  10. Episode 30Real Estate Legal Questions with Ed KaiserReal estate attorney Ed Kaiser explains when legal counsel enters a transaction and the legal side of a sale buyers and sellers rarely see.Read & watch →
  11. Episode 29What Buyers & Sellers Should Spend Money OnWhat actually matters when buying a home, and where sellers should think twice before spending money ahead of a sale.Read & watch →
  12. Episode 28Divorce & Home Equity with Michelle LeisenMichelle Leisen, a Certified Divorce Financial Analyst, covers home equity buyouts, refinancing and whether to keep or sell the house after divorce.Read & watch →
  13. Episode 27HVAC & Electrical Tips with Grace LovdahlGrace Lovdahl of Twin City Heating Air and Electric talks about HVAC and electrical care and why a trustworthy service team matters to homeowners.Read & watch →
  14. Episode 26Lake Minnetonka Guide: Mound, Food & BoatingA local guide to Mound and the west side of Lake Minnetonka, from favorite places to eat and drink to boating and where to anchor.Read & watch →
  15. Episode 25Mortgage Tips for Buyers with Allison LarsonGuild Mortgage lender Allison Larson explains preapproval, underwriting surprises and the mistakes that can derail a loan after going under contract.Read & watch →
  16. Episode 24Downsizing: Sell or Donate? with Missi MillsMissi Mills of Clear Spaces Organizing explains which household items are worth selling, when donating makes more sense, and where to donate.Read & watch →
  17. Episode 23Buying a Lake Minnetonka Home? Watch ThisWhat it is really like to buy, own or sell on the west side of Lake Minnetonka, and how the experience changes from bay to bay.Read & watch →
  18. Episode 22Real Estate Hot Takes: Agree or Disagree?CJ Norman and Katy Norman debate common real estate hot takes and decide whether they agree, disagree or land somewhere in the middle.Read & watch →
  19. Episode 21Real Estate Scenarios: What Would We Do?Real estate scenarios answered in real time with no prep, showing how experienced Realtors approach situations without an obvious answer.Read & watch →
  20. Episode 20Real Estate Broker Role with Kassie RinnetKassie Rinnet, Managing Broker at Pemberton Real Estate, explains the difference between a broker and a Realtor and why broker support matters.Read & watch →
  21. Episode 19Home Remodeling with Nate MielkeNate Mielke of Skapar Design Build talks about remodeling kitchens, bathrooms and basements with transparent design and careful craftsmanship.Read & watch →
  22. Episode 18Home Maintenance Tips with Ron ConnerRon Conner of Marigold Home Inspections explains preventative home maintenance and how regular checkups keep major systems in better shape.Read & watch →
  23. Episode 17Home Inspections with Blake Pederson-PerovichBlake Pederson-Perovich of Marigold Home Inspections explains what inspectors look for and how a pre-listing inspection can help sellers.Read & watch →
  24. Episode 16Real Estate Video Strategy with Nick WorpoleNick Worpole, creative director for Pemberton Real Estate, talks about video strategy and how video helps homes stand out online.Read & watch →
  25. Episode 15Relocating To or From Minnesota? Start HereHow relocation clients moving to or from Minnesota make the most of short visits and buy and sell with confidence on a tight schedule.Read & watch →
  26. Episode 14Retirement Advice with Matt GustafsonRetirement coach Matt Gustafson talks about retirement as a life transition that reaches well beyond leaving a job or downsizing a home.Read & watch →
  27. Episode 13Home Organization with Missi MillsProfessional organizer Missi Mills explains how organizing systems make a home calmer and how organizing helps when preparing for a move.Read & watch →
  28. Episode 12Estate Planning with Andy GregoryAttorney Andy Gregory explains what estate planning actually means, who it is for, and when it makes sense to start.Read & watch →
  29. Episode 11Homeowners Insurance with John SimeoneState Farm agent John Simeone talks about homeowners insurance and why trust and guidance matter when protecting a home.Read & watch →
  30. Episode 10Real Estate Would You Rather?Real estate would you rather, from the worst house in the best neighborhood to new construction versus an older home with character.Read & watch →
  31. Episode 8How Zillow Works for Buyers & SellersHow Zillow connects buyers, sellers and agents, and what actually happens when you click Tour This Home or Contact Agent.Read & watch →
  32. Episode 7Divorce Mortgage Tips with Brett LeschinskyDivorce mortgage specialist Brett Leschinsky explains what happens to the mortgage when divorce and homeownership collide.Read & watch →
  33. Episode 6Divorce & Real Estate: Who Gets the House?How to handle selling a home during a divorce, including who keeps the house and how to keep the sale moving.Read & watch →
  34. Episode 5Buying New Construction? Start HereWhat new construction really means, who it suits best, and what buyers should know before signing with a builder.Read & watch →
  35. Episode 4Top Home Buyer & Seller Questions AnsweredAnswers to the most common questions buyers and sellers ask, both in person and online.Read & watch →
  36. Episode 3Selling Your Home? Start With ThisWhat to do first if you are thinking about selling in the next six months, from preparation to pricing.Read & watch →
  37. Episode 2Renovate or Sell Your Home?How to decide whether to renovate your current home or sell it and move.Read & watch →
  38. Episode 1Meet CJ Norman & Katy Norman of Norman HomesCJ Norman and Katy Norman introduce themselves, Norman Homes and the practical, no-fluff approach behind Key Conversations.Read & watch →

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