Counter early low offers rather than rejecting them, and build a pricing plan before listing so a slow first month does not catch you off guard. CJ Norman and Katy Norman work through rapid-fire negotiating and listing scenarios on Episode 35 of Key Conversations. Their guidance shows how Lake Minnetonka and Twin Cities homeowners can protect leverage when condition, pricing, or buyer requests get complicated.
| Episode | Key Conversations, Episode 35 |
|---|---|
| Hosts | CJ Norman and Katy Norman, Norman Homes |
| Released | October 7, 2026 |
Key Takeaways
- Never outright reject an offer on day two because countering keeps negotiations alive even when the initial number comes in $20,000 under asking.
- Updating a kitchen before listing is often a waste of money if the rest of the home remains dated to 1985.
- A seller facing 30 days with no showings needs to address pricing, staging, curb appeal, or refreshed marketing rather than simply waiting.
- Replacing worn carpet with a neutral $3 to $4 per square foot carpet works far better than offering a credit because buyers react immediately to sight and smell.
- Low appraisals can be resolved through appraisal gap coverage, splitting the difference, or ordering a second appraisal through a different lender.
- The average homeowner moves every seven to nine years, making future resale value important even on a supposed forever home.
Should You Reject an Offer Under Asking Price on Day Two?
Sellers should counter the offer instead of rejecting it outright. Flatly rejecting an offer closes the door on negotiation, while a counteroffer keeps the buyer engaged and sets your terms. CJ Norman and Katy Norman emphasize that the right response also depends on the price point. A $20,000 gap on a $300,000 home represents a significant percentage of the sale, whereas on a $1 million property that same amount is a smaller negotiating margin.
During the first week on the market, sellers hold strong leverage and can push back close to list price. As days on market grow, sellers often find more reason to grant wiggle room. In the twin-cities-home-selling-process, keeping communication open prevents walking away from a buyer who may ultimately pay full price.
Should You Renovate the Kitchen Before Selling?
Renovating a kitchen right before listing only makes sense if the timeline allows it and the rest of the home matches that quality. If a project requires several months to hire a contractor and complete construction, an owner with a tight moving window cannot afford the delay. Furthermore, placing a brand new kitchen inside a house that still looks like a 1985 time capsule produces an uneven layout that rarely brings a full return on investment.
Katy Norman notes that buyers will still notice dated valance curtains, worn trim, or old odors throughout the remainder of the house. Spending thousands on high-end kitchen updates while leaving everything else original confuses buyers. Homeowners weighing updates before putting a sign in the yard can consult the renovate or sell guide to evaluate whether cosmetic fixes serve them better than a total gut.
What to Do After 30 Days on the Market With No Showings
A lack of showings after 30 days indicates the market has rejected the current price or presentation. Sellers often have financial goals or debt obligations that require a specific number, but buyers determine actual market value. When a seller refuses a price reduction, CJ Norman and Katy Norman recommend revamping the property through staging, improving curb appeal, tackling small punch-list items, and bringing in new professional photography to restart interest.
An experienced listing agent establishes an adjustment plan before the house goes live so that 30 days of silence does not trigger panic. Unique properties represent the primary exception. CJ Norman recalled touring a $7 million private island on Lake Minnetonka accessible solely by boat. Properties with an extremely limited buyer pool take longer to sell naturally, but common suburban residences that go weeks without foot traffic usually suffer from pricing issues detailed in why homes sit on the market.
How to Handle a Low Appraisal on Your Home
Sellers facing a low appraisal can negotiate an appraisal gap, split the difference in cash with the buyer, or seek a new appraisal. Appraisers calculate values using specific guidelines, but individual judgment calls vary. CJ Norman shared an experience with an appraisal that arrived roughly $75,000 below contract price on a unique lighthouse-style property. Switching the file to another lender allowed an entirely new appraisal that aligned with actual market value.
Government-backed financing carries specific constraints that both sides must understand. Katy Norman pointed out that an appraisal conducted for an FHA buyer attaches directly to the property for several months. If that transaction falls apart because of value disputes, another FHA buyer cannot simply order a new appraisal at the higher price point right away.
Should You Replace Carpet or Offer a Buyer Credit?
Installing clean, neutral carpet before listing produces better sale results than offering a buyer credit. While a seller might prefer to avoid the hassle, buyers react emotionally to what they see and smell the moment they walk through the front door. Dirty, worn, or pet-damaged carpet creates a poor first impression that a closing credit rarely overcomes.
Katy Norman suggests installing a neutral, clean carpet in the $3 to $4 per square foot range, including installation, for standard listings, or $5 to $6 per square foot for upper-bracket properties. There is no need to select top-of-the-line materials because buyers may swap flooring later. If existing carpet is only a couple of years old with light traffic wear, a deep professional cleaning may be all the room requires.
What Buyers Must Prioritize When Shopping Lake Homes
Lakefront buyers must evaluate the lot, water quality, and shoreline before falling in love with interior finishes. While an owner can remodel a kitchen or reconstruct a house over time, the shoreline grade, water depth, and lot orientation can never be altered. CJ Norman and Katy Norman frequently redirect clients to verify that the lakeshore meets their recreational boating and swimming needs first.
Interior quirks also demand close attention on lake properties. Katy Norman frequently identifies low ceiling heights where tall buyers might hit their heads in basements, unusual angled doors, or outdated mechanical systems. Buyers exploring lake-minnetonka-lakefront-living need to inspect the structural bones and site layout thoroughly before focusing on decorative elements.
How Property Smells and Nearby Developments Affect Value
Unusual property odors require direct remediation because buyers notice them instantly during showings. Light smoke smells can be cleaned, sealed with fresh paint, and treated using an ozone machine, which removes oxygen temporarily to eliminate stubborn scents. Pet accidents, particularly cat urine that penetrates the subfloor, require removing carpet and sealing the wood beneath. Musty basement smells signal high moisture or water intrusion, which CJ Norman views as a major warning flag.
Nearby zoning changes and construction plans also affect home value and buyer comfort. Katy Norman worked with buyers who decided against an offer after discovering that a multistory apartment complex was planned directly behind a tree line on the adjoining parcel. Checking municipal planning departments helps buyers confirm whether vacant land next door will remain quiet or turn into a commercial development.
Should You Care About Resale Value on a Forever Home?
Homeowners should keep future resale value in mind even when purchasing a home they intend to keep for life. National data shows that the average homeowner moves every seven to nine years due to unpredictable life events, aging parents, job relocations, or health needs. Buying a property with permanent resale drawbacks, such as backing up to a loud highway or having a single-stall garage in a two-stall neighborhood, limits flexibility later.
Home equity also serves as a financial safety net during major life milestones. CJ Norman explains that tapping into home equity via a credit line requires strong property value regardless of whether an owner moves. Overspending on eccentric updates that push a property far beyond neighborhood comps makes recouping costs impossible. Buyers navigating the twin-cities-home-buying-process benefit from selecting homes that offer straightforward liquidity if plans change.
Watch this episode on YouTube, or browse every episode of Key Conversations. More from the hosts lives at cjnorman.com and katynorman.com.
